The differences between the sellers of main street businesses and the sellers of multi-million dollar privately-held companies are not typically significant. The larger size business means higher revenues, yet the personality, goals, and values of the owners are generally similar. However, the buyers of main street businesses and buyers of larger businesses are markedly different. Different tactics and strategies are needed to find buyers qualified to acquire and fund multi-million dollar transactions.

Bigger deals mean different buyers. As deal values rise to $2 million and higher, the buyer profile begins to change from primarily individuals to investment groups or other companies. These savvy groups are normally motivated to buy based on their own specific investment criteria, synergies with other investments, and investment return requirements. They may be a national or multinational group shopping for a new business platform, looking for new ways to extend an existing one, or looking for opportunities to fast-track into an existing market area or product line. Knowing how and where to find these buyers is important, as they typically do not publicly disclose their acquisition plans. These differences in buyer prospects call for a different level of expertise working for you.
 

When you choose CBB Corporate Group to represent you in the sale of your company, we take time to understand your objectives relating to financial goals, timing and transition. We work on your behalf as a member of the team that will help you reach your goal and be your trusted partner in all aspects of the transaction. We perform a thorough analysis and valuation of your company in order to help you determine when the time is right to sell.

 

We orchestrate the message that will be seen by qualified prospective buyers. We prepare a complete marketing package and a Confidential Business Review (CBR) which only qualified prospects will receive. We tailor the marketing package to present your business to the marketplace in a manner that will create a competitive bidding environment, enabling you to obtain maximum price for your company. We evaluate the market as well as our proprietary databases for the best prospects from the universe of strategic, industry and financial buyers, including private equity firms and investment groups in order to place your company in front of the appropriate audience. Our discreet, targeted, and proactive marketing procedures are built around a solid foundation of confidentiality, designed to protect the anonymity of your company. We screen all potential buyers to determine financial and strategic capabilities, and we obtain a contractual confidentiality agreement with them before any detailed information about your company is revealed. CBB’s M&A specialists coordinate and lead all client-approved conferences, site visits and negotiation sessions to obtain optimal purchase proposals.

 

During this phase we coordinate negotiations, letters of intent, due diligence, and analyze financing options. CBB works in partnership with your legal and accounting team to orchestrate a definitive purchase agreement that finalizes all details of the transaction, including post-sale management transition.